A while ago I was trying to explain logical fallacies to my two boys (you don't know who I am though, do you? I'm Jesse. Hello.). They're smart enough kids, but, you know, they're still kids - and so I tried to come up with really simple ways of explaining the concepts behind some of the more common fallacies.
I found that distilling a fallacy into a single, simple sentence (without using any big pretentious words) was something of a challenge, but because I'm an ad guy I had some skillz with regard to making sure the lowest common denominator could understand the message (not that my kids are the lowest common denominator, but you get my point). So having simplified the explanations of some of the fallacies, I tried to come up with fun examples to go along with them. Then I thought 'hey, what if I were to make these into a poster infographic type thing that parents could hang on their kids' bedroom walls, and slightly nerdy students could hang in their apartments, and teachers could hang in their classrooms, and internetians could hang next to their computers when they're arguing with people on the interwebs?' And that's how this project began.
I've come to the conclusion that education is the single most vital, important thing that there is, and this website is my first attempt to bring my background in the dark arts of advertising to bear for a positive purpose - making educational materials that are simple, engaging and effective. If you like the cut of the jibs you see here, then please feel free to donate money to me which I may spend on future educational websites and things, or possibly on lunch/beer. It's a bit pot luck, really.